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CareAcademy
is hiring a

Community Marketing Specialist

CareAcademy provides high-quality, state-approved training for home care agencies, home health agencies, franchise systems, and payors that increases learner knowledge for better health outcomes. Nearly 300,000 learners have completed more than 1.5 million hours of training with CareAcademy. With easy-to-use, web-based courses and a robust administrator platform, CareAcademy offers education and compliance solutions for home care and home health organizations of all sizes, from small agencies to multi-state enterprises. Founded in 2016, CareAcademy recently announced a $20M strategic funding round, led by Goldman Sachs Asset Management.

Who We’re Looking For:

CareAcademy is looking for a Community Marketing Specialist to scale and strengthen our customer and external communities. Reporting to the Senior Content Marketing Manager, the goal of this position is to help build a movement around our mission to unlock the unmet potential of caregiving in home and community-based services.

The ideal candidate is a strong writer and a curious and resourceful relationship-builder with experience managing online communities. You know how to build engagement through posts, prompts, and responses, and leverage connections into action: partnerships, speaking opportunities, and advocacy. You’ll use empathy and creativity to develop a deep understanding of our various audiences to create content that resonates. Also key is your ability to follow-through and keep up a regular cadence.

What You’ll Do:

  • Develop content for CareAcademy owned and earned channels
  • Build and engage audiences on social media channels and groups
  • Proactively seek out opportunities for new channels and communities in senior care market
  • Identify and engage brand advocates and subject-matter experts in the broader ecosystem
  • Generate and post engaging challenges and discussions in customer community platform
  • Act as a facilitator for market facing activities such as webinars and live events
  • Manage social media and customer community content calendars
  • Collaborate cross-functionally with marketing team and beyond to amplify content reach and promote key initiatives and messaging
  • Continuously work to improve processes and use data to deliver the right message to the right audience in the right channel

Experience:

  • 2+ years experience managing company social media channels
  • 2+ years experience managing online communities (Facebook Groups, etc.)
  • Skilled writer and multimedia content creator
  • Proven ability to proactively build relationships and networks on behalf of company or brand; B2B experience preferred
  • Mission-driven, resourceful and curious with interest or experience in caregiving, home care, home health or senior care

Compensation and Benefits:

  • Competitive compensation with equity options
  • Work from home stipend
  • A remote-first work environment
  • Unlimited PTO
  • Generous medical coverage with minimal employee contribution
  • 401K with company matching
  • AMAZING team members!

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CareAcademy
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