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Guild
is hiring a

Sr Content Marketing Manager

For other positions, some roles may be based outside of our Denver office (as stated in the Job Title). Roles based outside of our Denver office can sit in any of the following 26 states: AZ, CA, CO, CT, DC, FL, GA, ID, IL, KS, MA, MD, MI, MN, NC, NJ, NY, OR, PA, SC, TN, TX, UT, VA, WA, and WI. Please only apply if you are able to live and work full-time in one of the states listed above. State locations and specifics are subject to change as our hiring requirements shift.

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At Guild, we uphold our Core Values in everything we do.  Our team emphasizes our Core Values in the following ways:

  • Nurture A Learner’s Mindset - using a combination of feedback and reflection to gain productive insight into personal strengths and development areas
  • Build Shared Success - building partnerships and working collaboratively with others to meet shared objectives
  • Be an Owner - holding self and others accountable to meet commitments
  • Create Belonging - recognizing the value that different perspectives and cultures bring to our company

Guild is looking for a Senior Content Marketing Manager. You will primarily be responsible for crafting content that encourages and guides consumers through the end-to-end experience.

You will partner closely with Growth & Client Marketing, Product Management, Student Services, Research & Analytics, as well as the broader Student Experience team to ensure that our solutions deliver a compelling experience for our adult learners - employees within our client accounts (F1000 companies).

In particular, we are looking for a hard-working content creation professional who can build “how to” and “why” content spanning multiple touchpoints to enable personalized, relevant content experiences that help move users through their journey to unlock opportunities and achieve career goals.

As a Senior Content Marketing Manager you will:  

  • Understand the learning and career mobility landscape. Be an expert on learning options and career outcomes for working adults and how you message / position to our audiences
  • Define positioning, messaging, and GTM: Craft how we go-to-market with messaging, content, and collateral that is clear, inspirational, and performant in helping guide learners to ultimately achieve and unlock career outcomes
  • Content Marketing Plan & Roadmap. Develop a marketing plan based on the experience roadmap (product + services) in conjunction with our cross-functional teams, including key activities and budgets to support consumer acquisition, retention, and life-long learning
  • Measure & Continuously Improve the Experience. Assess the efficiency of the content-driven experience on an ongoing basis through testing and iteration
  • Be a thought partner. Help to co-create and partner with Product, Student Services, Analytics & Insights and Marketing to craft our communication strategy and roadmap to address customer needs.
  • Leader With Vision. Act as a primary career mobility and learning content producer, editor, and curator, leading on and producing content for our consumers
  • Build for scale: As Guild grows, you will orchestrate process and program improvements that build leverage and efficiency  

You are a strong fit for this role if you have:

  • BA/BS degree
  • 7+ years content marketing management & leadership in a B2C environment (experience in higher education and learning a bonus)
  • Ability to lead programs & projects in a large, matrix organization
  • Expertise in content strategy, design, and architecture across channels and departments
  • An eye for creativity & the ability to rapidly learn new concepts and skills
  • Excellent written/oral presentation and strong story-telling skills

We feel passionately about equal pay for equal work, and transparency in compensation is one vehicle to achieve that. Total compensation for this role is market competitive, including a base salary range of $120,000-$138,750 as well as variable compensation (bonus) eligibility and company stock options.

#LI-MB1

Guild is increasing economic mobility for working adults by partnering with the largest employers in the country to offer education as a benefit to their employees via our marketplace of nonprofit universities and education institutions. Guild’s proprietary technology platform facilitates the administration of this innovative benefit and our team of coaches helps each employee navigate the path back to school, providing individualized support from day one through program completion.

Guild is a female-led, Certified B Corporation - and with a valuation of $4.4 billion is one of the highest-valued, privately held education companies in the world, and the only one led by a woman. Guild's investors include Ken Chenault, General Catalyst Partners, chairman and former CEO of American Express, Emerson, and Iconiq.

Guild Education is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you have a disability or special need that requires accommodation, please let your recruiter know. We currently offer the following benefits:

  • Access to low-cost, high-quality health care options through Cigna and Kaiser (due to coverage limitations, Kaiser is currently only available in CA & CO)
  • Access to a 401k to help save for the future
  • 15 days of PTO/vacation in the first year.  After your first year (or for Guilders in Director+ positions), you transition into an open vacation policy.
  • 8 days of fully-paid sick leave, to take the time to heal and or recover
  • Family-friendly benefits, including 12 weeks of parental leave for non-birthing parents and 18-20 weeks for birthing parents; 4-week ramp-up period for when employees return from a leave of 6 weeks or more; as well as employer-paid short-term and long-term disability, employer-sponsored life insurance, fertility and caregiving benefits.
  • Well-rounded wellness benefits including free and low cost mental health resources and financial wellbeing support services
  • Education benefits and tuition assistance to help your future development and growth

Guild requires COVID-19 vaccines for all employees and guests attending Guild events or entering Guild offices. As of February 1, 2022, we will be expanding our in-person vaccination requirement to include booster shots.  We will be using both Clear’s Digital Vaccine Card and state-sponsored vaccine passports to verify proof of vaccine. Accommodations or exceptions can be requested for medical or religious reasons.

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