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Sr. Product Marketing Manager

• Remote:
USA Only

For other positions, some roles may be based outside of our Denver office (as stated in the Job Title). Roles based outside of our Denver office can sit in any of the following 26 states: AZ, CA, CO, CT, DC, FL, GA, ID, IL, KS, MA, MD, MI, MN, NC, NJ, NY, OR, PA, SC, TN, TX, UT, VA, WA, and WI. Please only apply if you are able to live and work full-time in one of the states listed above. State locations and specifics are subject to change as our hiring requirements shift.


At Guild, we uphold our Core Values in everything we do.  Our team emphasizes our Core Values in the following ways:

  • Nurture A Learner’s Mindset - using a combination of feedback and reflection to gain productive insight into personal strengths and development areas
  • Build Shared Success - building partnerships and working collaboratively with others to meet shared objectives
  • Be an Owner - holding self and others accountable to meet commitments
  • Create Belonging - recognizing the value that different perspectives and cultures bring to our company

Guild is looking for a Senior Product Marketing Manager to accelerate customer acquisition and inform best-in-class product strategy.

At Guild, the Product Marketing team is just getting started. We partner closely with enablement, client services, and the broader marketing team to ensure that our platform resonates with our prospects and our customers (F1000 companies). We’re also responsible for working with our product, solutions, and Learning Marketplace teams to build and launch solutions that meet customer demand.

In particular, we are looking for an individual who can help take our employer solutions to market with prospects and customers by defining messaging/positioning, establishing collateral and enabling our GTM teams to sell effectively.

As a Senior Product Marketing Manager you will:

  • Drive customer insight and empathy: You will be the cross-functional voice of our customers and the market, identifying and socializing key customer/market insights with actionable recommendations
  • Define positioning, messaging, and GTM: You will shape how we go-to-market with collateral and messaging that is simple, compelling, and differentiated
  • Be a strategic thought partner: Partner with Sales, Solutions, Client Services, Product, and Marketing to shape our strategy and roadmaps to solve customer needs
  • Build for scale: As Guild grows, you will spearhead process and program improvements that create leverage and efficiency

You are a strong fit for this role if you have:

  • BA/BS degree (in marketing a plus not not a requirement)
  • 7+ years marketing experience in a B2B environment (product marketing experience preferred)
  • Ability to manage programs and projects in a large, complex organization
  • Expertise in copywriting, content design, and content architecture across channels
  • An eye for creativity and an aptitude to rapidly learn new concepts and skills
  • Excellent written/oral presentation and strong story-telling skills A drive to work hard and a plan for how you can refresh/recharge while working in a startup
  • Something else or not certain you meet all of the requirements? We’re curious to learn more about you! Please do still apply  

We feel passionately about equal pay for equal work, and transparency in compensation is one vehicle to achieve that. Total compensation for this role is market competitive, including a base salary range of $140,000-$166,250 as well as variable compensation (bonus) eligibility and company stock options.

Guild is increasing economic mobility for working adults by partnering with the largest employers in the country to offer education as a benefit to their employees via our marketplace of nonprofit universities and education institutions. Guild’s proprietary technology platform facilitates the administration of this innovative benefit and our team of coaches helps each employee navigate the path back to school, providing individualized support from day one through program completion.

Guild is a female-led, Certified B Corporation - and with a valuation of $4.4 billion is one of the highest-valued, privately held education companies in the world, and the only one led by a woman. Guild's investors include Ken Chenault, General Catalyst Partners, chairman and former CEO of American Express, Emerson, and Iconiq.

Guild Education is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you have a disability or special need that requires accommodation, please let your recruiter know. We currently offer the following benefits:

  • Access to low-cost, high-quality health care options through Cigna and Kaiser (due to coverage limitations, Kaiser is currently only available in CA & CO)
  • Access to a 401k to help save for the future
  • 15 days of PTO/vacation in the first year.  After your first year (or for Guilders in Director+ positions), you transition into an open vacation policy.
  • 8 days of fully-paid sick leave, to take the time to heal and or recover
  • Family-friendly benefits, including 12 weeks of parental leave for non-birthing parents and 18-20 weeks for birthing parents; 4-week ramp-up period for when employees return from a leave of 6 weeks or more; as well as employer-paid short-term and long-term disability, employer-sponsored life insurance, fertility and caregiving benefits.
  • Well-rounded wellness benefits including free and low cost mental health resources and financial wellbeing support services
  • Education benefits and tuition assistance to help your future development and growth

Guild requires COVID-19 vaccines for all employees and guests attending Guild events or entering Guild offices. As of February 1, 2022, we will be expanding our in-person vaccination requirement to include booster shots.  We will be using both Clear’s Digital Vaccine Card and state-sponsored vaccine passports to verify proof of vaccine. Accommodations or exceptions can be requested for medical or religious reasons.

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